An editorial, garden-led look. Ivory backgrounds with sage, oxblood, terracotta, and brass accents. Italic emphasis throughout and botanical photography. Built for Wine Country weddings and design-press features.
Wine Country destination weddings · garden
and outdoor events · design-press editorial
02 of 03
Style guide v1
The middle word, "Linen," is set in italic and dark red (oxblood) — the brand's signature emphasis treatment. A Party Place sits beneath in italic Playfair in brass, identifying it as the heritage sub-brand.
Playfair Display
(Tiempos Headline in production)
Sentence case · 500 weight
"Linen" italic, oxblood
34 px / 22 px
Ink #1F1B14 · Linen #6B1F2A
Sub-brand brass #9C7A3C
Ivory and linen are the everyday background colors. Sage green is used for buttons and primary actions. Oxblood is reserved for italic text and link emphasis. Terracotta and brass appear once per page at most, usually in photography or a single decorative detail.
Headlines use Playfair Display, a serif typeface with strong italics. Italic text is tinted dark red (oxblood) — the brand's signature emphasis treatment. Body copy and small labels use Inter, a clean sans-serif.
All spacing uses multiples of 4 pixels. Sections have 140 pixels of vertical space by default. Photography gets generous breathing room around it.
Navigation items use sentence case (not all caps). The current page is underlined in oxblood — the same color used for italic emphasis. The "Get Quote" button is filled sage green, the only filled-color button on the site.
Three core components used across the site: portfolio cards (with italic Playfair names), form fields (with a sage underline on focus), and the inventory tool (a white card with a sage strip on top).
120 guests · planner Hattie Lane
Linen tone card · italic Playfair name · no border · no radius.
Paper background · no border · 2 px sage bottom rule on focus.
Paper card · 2 px sage top rule · 1 px linen border · italic h3.
Photography centers on garden-cut flowers — named varieties, not stock photos. Wine Country outdoor settings, soft afternoon light, and brass or amber-glass details against linen.
Sample headlines that show the brand's tone of voice — editorial, with specific nouns and place names rather than generic adjectives. Italic emphasis appears in oxblood. Use these as a reference for how copy should sound across the site.
Rules that keep the brand consistent. Use these as guardrails when making decisions about new pages, copy, or photography.
Use italic oxblood for unimportant words. Reserved for proper nouns, the "Linen" in the wordmark, and one or two emphasis moments per page.
Sage buttons that don't lead anywhere important. Sage is reserved for primary actions, not decoration.
Pastels. The palette is saturated and considered — no blush, no dusty rose, no lavender.
Faux florals or dried-eucalyptus everywhere. If a flower appears, it is real, named, and seasonal.
The phrase "rustic," "boho," or "whimsical" anywhere on the site. This is editorial Wine Country, not wedding-blog Wine Country.
Centered body copy. Body copy is left-aligned. Headlines may center.
The phrase "Get Quote Now." It is "Get Quote" or "Begin."
Floral icons as decoration in chrome (nav bullets, list markers). Botanical illustration appears only at section edges and only sparingly.
More than one terracotta or brass moment per page.
Newsletter slams, modals, sticky CTA bars, exit-intent popups.
A sample homepage that pulls everything together — wordmark, colors, typography, components. A Wine Country eyebrow, italic Playfair headline, a garden hero photograph, and three portfolio entries from recent Wine Country events.
Belgian flax, hand-blown amber glass, candle-burnt brass, and as many garden-cut blooms as the cart can carry. Atelier-stocked, designer-staged.
View the collectionA 1980s Bay Area rental institution, now part of the FLC garden. Heritage glassware, vintage serving pieces, and the original founding instruction: the right object makes the evening.
Visit A Party PlaceA look at how this design system shows up across business cards, social posts, event materials, and email signatures.
v1 · for internal review